Portugal 2020


Project title | UDEX Adapt COV
Project code | NORTE-02-08B9-FEDER-065770
Main objective | OT 3 - Strengthening the competitiveness of SMEs
Intervention region | NORTH

Approval date | 07-07-2020
Start date | 05/28-2020
Completion date | 06-11-2020
Total eligible cost | EUR 13,251.00
European Union financial support | ERDF - EUR 6,625.50

Objectives, activity and expected / achieved results:
The UDEX adaptation project is based on an integrated and transversal intervention, which allows it to adapt its business, to the new realities of the operational context, imposed by the pandemic outbreak of COVID-19.

Main planned intervention actions:
- Reorganization and adaptation of workplaces and changes in lay-out, which allow the implementation of guidelines and good practices in the context of COVID-19 disease;
- Hygiene, safety and physical distance measures;
- Purchase and installation of sanitation and automatic dispensing equipment.


Project Designation: Expansion and diversification of products and markets with qualification of teams, supports and resources
Project code: NORTE-02-0853-FEDER-020997
Main Objective: To strengthen the competitiveness of SMEs
Region of Intervention: NORTH

Date of Approval: 23-06-2017
Start date: 2016-11-28
Completion date: 2019-08-27
Total eligible cost:284.534,61€
Financial support from the European Union: FEDER - 112.355,71€ EUR | FSE - 24.398,67€ EUR

Objectives, activity and expected / achieved results:
UDEX - Import and Representations entity, S.A. is a small company, founded in 1989, with headquarters in Maia, which sells equipment and accessories that can be divided into 5 main groups: catering, refrigeration, hotels, air conditioning and laundries.

In addition to providing equipment, the company launched the "Solutions for life" concept, where it also manages to design, develop and monitor the implementation of the solutions for which the equipment is designed, developing custom solutions. In addition, it provides technical training, monitoring of the technical installation and other services that the client needs.

The company's turnover is mainly attributed to the national market (86.44% in 2014), however the company currently exports to 9 international markets, and in the post-project it expects to reach an export intensity of 35.17% for 15 external markets.

The company incorporated the present project, called "UDEX in the digital age", in the types "Organizational innovation and management", "Digital economy and information and communication technologies (ICT)", "Branding and design", "Development and product, service and process engineering "," Quality "and" Distribution and logistics ", aiming at enhancing the export capacity and promoting the economic development of UDEX, namely by increasing its competitiveness and flexibility, responsiveness and differentiation in international markets, thus boosting its presence and projection.

In this sense, the present project contemplates investments transversal to all areas of the company, which aim to: adopt new management systems, increase visibility as a reference player, reinforce the UDI brand and consolidate its position of notoriety and recognition, highlighting the national and international competition, penetrating the external markets in a more consolidated way.

Project Designation:
Expansion and diversification of products and markets with qualification of teams, supports and resources
Project code: NORTE-02-0752-FEDER-008988
Main Objective: To strengthen the competitiveness of SMEs
Region of Intervention: NORTH
Date of Approval: 02-01-2016
Start date: 08-14-2015
Completion date: 13-08-2018
Total eligible cost: € 604,197.30
Financial support from the European Union: € 282,145.04
Objectives, activity and expected / achieved results:
UDEX - Import and Representations entity, S.A. was founded in 1989 and is dedicated to the marketing and distribution of mid / high-end hotel equipment, being considered one of the largest companies in the sector.
UDEX's motto is to always try to improve its processes with a view to customer satisfaction, aiming to be a national and international reference in innovation, development, production and quality in its solutions.
The promoter thus seeks to follow a constant strategy of modernization at all levels and bets on the training of its employees to generate value.
With the internationalization project, the company outlined strategic objectives that essentially consist of:
- technological improvements in the sales process;
- increase presence in international fairs;
- reinforcement of the customer connection;
In order to achieve the objectives, the promoter plans to develop a plan of actions framed in the following typologies:
- Introduction of a new method of organization in commercial practices or external relations: through the hiring of qualified technical staff for the commercial and marketing area;
- Knowledge of foreign markets: through participation in international fairs of the sector, with a representative stand to publicize the company and its products;
- Web presence through the digital economy: through the creation of new functionalities in the most intuitive and interactive website in order to facilitate communication with customers;
- Development and international promotion of brands: by registering two new international brands more appealing and destined to external markets;
- Prospecting and being present in international markets: by conducting prospecting missions in several markets where it is intended to enter.
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